The Nissan KICKS Fresh Score

The fully customizable Nissan KICKS was designed to deliver unique style and unparalleled sound. Sadly, we found that most people stop listening to new music after they turn 33.

To introduce the Nissan KICKS to 33+ drivers, we partnered with Spotify to introduce drivers to new music that they’ll love. Using data from their accounts, we figured out how current their music was—their Fresh Score—and generated a customized playlist perfect for their drive.

The Result:

Thousands of playlists generated.
Tens of thousand bands discovered.
The most successful Nissan vehicle launch in a decade.